Brief:
Explore the term of your given theme and create a visual toolkit consiting of porducts and services that relate to your theme.You have your brand’s identity, you have your audience and lifestyle, now your task is to design two
touch-points relevant to your brand. This could be packaging, advertising, a product, a service, an environment, an experience, it should be appropriate to your brand.
Concept:
Confidence was the term given. Apply the term to the chosen audience. Adventorous 65+yrs. Looking at current suitors and understanding who they are, what they do and interests are.
Solution:
Arties coffee house. Taking insperation from the hipster look and feel. Creating a Logo, Look and feel. The final feel was rust lux producing a range of artistic re-usable coffee cups, bag and a logo.
